Marketing Intelligence Manager

About this job

As our marketing activities continue to expand, it becomes increasingly important to strengthen our capability in data interpretation, performance analysis, and insight generation. This role will focus on translating data into clear, actionable intelligence that supports stronger strategic decision-making, sharper campaign optimization, and closer alignment between marketing initiatives and business outcomes.

Location: 594 Ba Thang Hai street, Dien Hong, Ward 14,  HCM city

I. Job Description

1. Full-Funnel Enrollment Analytics

• Enrollment Funnel Architecture: Design and manage a comprehensive tracking framework covering the entire enrollment journey - from lead generation to final enrollment.
• Conversion Analysis & Optimization: Analyze conversion performance across each stage of the enrollment funnel to identify bottlenecks, inefficiencies, and opportunities for process and campaign optimization.
• Performance Monitoring & Visualization: Develop and maintain automated dashboards and reporting systems that provide real-time visibility into marketing and enrollment performance for relevant stakeholders.
• Campaign Performance Optimization: Deliver data-driven recommendations on marketing budget allocation, channel optimization, and campaign strategy based on performance metrics and ROI analysis.

2. Forecasting & Growth Planning

• Predictive Enrollment Modeling: Develop predictive enrollment models using historical data, current performance indicators, and emerging market trends to forecast enrollment outcomes and support proactive planning.
• Strategic Growth Planning: Work closely with senior leadership and marketing teams to develop 1–3 year enrollment growth plans, using predictive forecasts and market insights to define realistic enrollment targets, marketing investment priorities, and growth opportunities.

3. Data Governance & CRM Excellence

• CRM Strategy & Optimization: Lead the optimization of CRM platforms (e.g., Salesforce) from a Marketing perspective to ensure accurate lead tracking, effective segmentation, and data-driven decision-making.
• Data Integrity & Governance: Establish and enforce data governance standards to ensure data accuracy, consistency, and compliance with privacy regulations.
• Data Infrastructure Enhancement: Collaborate with internal teams and external vendors to improve data integration, automation, and reporting capabilities across marketing and admissions systems.

4. Market & Competitive Intelligence 

• Conduct analysis of the K-12 international education landscape to provide actionable direction for marketing initiatives and campaign planning.
• Execute and manage required research projects, including parent satisfaction surveys and brand perception studies to support marketing plans, and to ensure initiatives are aligned with audience needs.

II.Requirements

KNOWLEDGE

• Education: Bachelor’s degree in Business Information Systems, Data Analytics, Business Analytics or Marketing related.
• Advanced Analytics: Expert proficiency in SQL (Spark/Presto), Python, or R for data manipulation.
• BI & Visualization: Proven experience architecting scalable dashboards in Power BI or Tableau.
• CRM/MarTech: Hands-on experience with.Salesforce, or HubSpot, or Zoho.
• Data Engineering: Familiarity with ETL processes, data migration, and cloud environments (Azure/AWS).

EXPERIENCE

• Background: 5+ years of experience in Business Intelligence, Data Analytics, or Marketing Management.
• Industry: Experience in Education, Retail, or E-commerce is highly preferred.

SKILLS:

• Strong analytical and quantitative skills with the ability to interpret complex datasets.
• Ability to translate data speak into business speak for executive leadership and cross-functional teams.
• Experience presenting insights and strategic recommendations to senior leadership.
• Strong project management and organizational skills.
• Strong communication and interpersonal skills.

PERSONAL QUALITIES:

• Responsibility and attention to detail.
• Strategic and proactive "can-do" attitude. 
• Patient, honest, and high level of integrity.

III.Benefits:

• Compulsory Insurance (HI, SI, UI) and Personal Tax are covered by VAS.
• 13th monthly salary and KPIs bonus
• Lunch at school, Tet gift, ….
• Manager will get 100% discount of tuition for 2 children (other fees such as meal fee, school bus fee, expenses for textbooks, uniforms, extra curricula activities, entrance test fee,… are still applied as stipulated)
•  Annual Company trip, Team building
• Working in professional environment

IV.How to apply:

• Online: ungtuyen.vas.edu.vn 
• Send your resume via email: tuyendung.vas@vas.edu.vn 
• Facebook group: tuyendungtruongvietuc

V. Contact:

• HR Division – Vietnam Australia International School
• Address:  594 Ba Tháng Hai Street, Dien Hong, Ward Ho Chi Minh City